Cookie and Privacy Policy

You can read about how the National Museum collects and processes your personal data, which you provide or leave behind when you visit our websites, or when you are at one of our locations and use the services and features we offer.

You can also read about how we collect and process your personal data, which we receive from you when you contact us.

1. Collection of information

At the National Museum of Denmark, we collect and process personal data when you visit our websites or the social media we use (Facebook, Instagram, etc.). We also collect and process personal data when you give us some of your belongings for conservation or research and communication purposes, and when you have found danefæ and are to receive danefæ compensation. We also collect and process your personal data when you access our objects and archives and register in one of our visitor protocols, or when you book a guided tour or educational program. If you purchase items in our webshop, we also collect and process your personal data so that we can complete the transaction with you. This also applies when you buy tickets for an event or annual pass online. Finally, we process your personal data when you contact us on your own initiative. We do this to answer and process your inquiry.

2. Purpose and basis for processing

We only process your personal data when it is reasonable and relevant, and when we are permitted to do so in accordance with the General Data Protection Regulation and the data protection law.

Among other things, we must process your personal data if we are to fulfill an agreement made with you, if we are to perform a public authority task or a task in the public interest, or if we are obligated to do so according to applicable legislation. We must also process your information to comply with a legal obligation and if the processing is necessary to protect your vital interests. We may also process your information in other cases, but the aforementioned are the typical situations.

If we need your consent to process your personal data, we will obtain it from you before we process your information.

Museum websites, social media and cookies

Some personal data is necessary to collect in order for you to use the museum's website features. The relevant forms will indicate whether you need to provide the personal data in order to proceed. If you are required to provide certain information, that field will be marked with an asterisk (*). If you choose not to provide that information, you may not be able to use the requested feature. For example, we need your contact information in order to respond to an inquiry from you.

When you visit our websites, you create and leave electronic traces. The trace is a "cookie". Cookies are used on virtually all websites today and are in many cases necessary to provide services on the website. A cookie is a small text file that is stored on your PC, tablet, smartphone etc. so that the equipment can be recognized.

Among other things, cookies can be used to compile statistics on the users' use of the website and to optimize the content of the site. A cookie is a passive file and thus cannot collect information from the user's computer or spread computer viruses or other harmful programs. Some cookies are placed by parties (so-called third parties) other than the one in the address bar of the browser (the URL). This can be regular content, but also, for example, analytics tools or embedded comment fields. This means that cookies are stored from parties other than the website owner.

Some cookies are only stored on the user's IT equipment as long as the user has their browser open (session cookies). Other cookies are stored for a longer period of time (persistent cookies). When the user revisits a website, session cookies will be set again, while persistent cookies are typically renewed.

At the National Museum of Denmark, we use functional cookies to make the websites work. This could be a cookie that registers and remembers what you have in your shopping cart or remembers and fills in search fields automatically. Most cookies are developed specifically for the National Museum's websites.

We also use certain functional cookies from third parties:

Media player cookies

These are used to regulate image and/or sound quality in relation to your network speed. This is the case when embedding media from MUX, YouTube, Vimeo and Spreaker, for example.

Web analytics and marketing and web analytics

We also use cookies for analytics and marketing purposes. On the National Museum's websites, as well as associated subdomains, we use cookies to study how the pages are used through the Google Analytics 4 service. The information in the statistics is anonymous and cannot be attributed to named users. In addition, we use cookies to target our digital advertising via Google and Facebook and related platforms such as YouTube and Instagram.

You can also see the National Museum's Cookie Declaration, where you can see which cookies are used and how to change your consent.

Links to external websites

We sometimes link to other websites. We are not responsible for the content of other websites (third-party websites) or for the procedures they have for collecting and processing personal data. When you visit a third-party website, you should therefore read the privacy policy on the site.

Newsletters

When you sign up for one of our newsletters, we collect your name and email. We do this in order to send you the newsletter. You can unsubscribe from the newsletter at any time, either by using the unsubscribe function or by writing to the museum at [email protected]

Event registration, mailing list invitations and class booking

For example, when you sign up for an event or book a class at the National Museum of Denmark, we collect your contact information (name, email and phone number) in order to complete the event or tour. The information is not shared with others. We store your information for as long as we need it to complete the event. If you provide personal data about someone other than yourself, we encourage you to first obtain their consent to provide the data.

If you have agreed to be on a mailing list to be invited to upcoming events at the museum, you can ask to be removed from the mailing list at any time. You can do this by sending the museum an email at [email protected]

TV surveillance

If you are staying at one of the National Museum's addresses, we collect personal data in the form of TV surveillance. This surveillance is carried out in accordance with the applicable rules for TV surveillance at any given time.

Purchase of services, including tickets, annual passes, guided tours, goods on museumsbutikken.dk, museum services and rental of premises

When you purchase a service from the museum, you consent to us collecting and processing information about you. This is typically your name, email, phone number and bank details, which we need in order to process your order.

When you purchase a service from the museum, we store your information for at least 5 years according to the rules of the Danish Bookkeeping Act.

If you receive an annual pass as a gift, we collect and process your personal data when you receive your annual pass.

If you have an annual pass to the museum, we will take a photo of you for our database so that we can compare the pass with your photograph, for example if your pass is lost.

Collection by user surveys

If you participate in a user survey about your experience with us, we use the responses in anonymized form for analysis and statistics. By responding, you consent to us processing information about you, including your name, email and possibly phone number. As a starting point, however, you only provide information about yourself that cannot be attributed to you. This could be information such as who you have visited the museum with, age and gender, income level, nationality, etc. When you answer a user survey, you also consent to us saving your response. Once we have analyzed your response, it will be anonymized for general analysis and statistics.

If you contact the museum

We also process your personal data when you contact the museum yourself.

If you apply for a job at the museum, we process your personal data in the government e-recruitment system HR-manager. You can read about how the museum processes personal data in connection with applications here.

Once you have found danefæ, we collect and process your information in order to pay out danefægodtgørelse.

When you access our objects or archives and register in one of our visitor protocols, we collect and process your personal data. When it is no longer relevant for us to hold the information, we delete it.

The Ministry of Culture's whistleblower scheme

The National Museum is part of the Ministry of Culture's whistleblower scheme, which covers all state institutions in the ministerial area.

As a partner of the National Museum of Denmark and as an employee of a partner, you can submit information about reprehensible conditions to the Ministry of Culture's whistleblower scheme. For example, you can submit information about criminal offenses, serious or repeated violations of legislation, administrative law principles or important internal guidelines at the National Museum, serious personal conflicts in the workplace such as serious harassment, sexual harassment and deliberate misleading of citizens and partners.

You can submit information to the whistleblower scheme without revealing your identity. There may be exceptional cases where, for example, the police will try to obtain information about a person who has submitted a report anonymously in order to prevent crimes that may endanger national security or human life or health.

If you submit an inquiry as part of the whistleblower scheme, it will initially be handled by the Ministry of Culture's Group HR, which will ensure that it is forwarded to the museum. The Ministry of Culture's Group HR will inform the Permanent Secretary about your inquiry, and the museum will also inform Group HR and the Permanent Secretary about the outcome of our processing of your inquiry.

The National Museum may need to ask you questions in order to ensure that the case can be sufficiently informed for it to be processed. If you have submitted information without providing your identity or contact details, the museum will communicate with you via the email address you sent the inquiry from.

Disclosure of your information

The National Museum of Denmark shares personal data with third parties to the extent in these situations:

• third parties who provide products and services to you so that they can process and fulfill your purchase
• The National Museum of Denmark's various IT service providers who provide solutions that enable us to sell tickets, send out newsletters, conduct user surveys, campaigns, monitor access, process job applications, etc.
• authorities to the extent required by law.
• Information received by the National Museum as part of the whistleblower scheme will be logged and processed as part of the handling of the case. The persons to whom the report relates will be notified of the case, including if it is dismissed as unfounded, and they will also be notified and involved if the case is to be substantively processed, unless the museum specifically assesses that the notification will make it impossible or significantly impede the achievement of the purpose of the processing (Article 14(5)(b) of the General Data Protection Regulation).The National Museum informs Group HR and the Permanent Secretary about the results of our processing of reports to the whistleblower scheme.

3. Consent

If the processing of your personal data is based on your consent, you can withdraw your consent at any time.

If you withdraw your consent, we will stop processing your personal data unless we are entitled or obliged to continue processing or storing your personal data on another basis, including by law.

Withdrawing your consent does not affect the lawfulness of the processing that took place before you withdrew your consent.

If you withdraw your consent, you may not be able to fully utilize the features we offer on our website, nor can you receive a newsletter or invitation via a mailing list.

4. Safety and storage

We have implemented appropriate technical and organizational security measures to ensure an adequate level of security.

We store and process your data for as long as it is relevant and we have a legitimate purpose for doing so, or until you withdraw your consent to the processing. We may process and store your data for a longer period than described above if the data is anonymized, which means that we can no longer trace the data back to you. As far as your purchase information is concerned, we are obliged to store this for at least 5 years according to the Danish Bookkeeping Act.

The museum is a public authority and has a duty to keep records according to the Public Access to Information Act, which means that in some cases the museum is not allowed to delete personal data.

5. Your rights

You have the right to access the personal data that we process about you with certain exceptions set out in legislation.

You can object to us collecting and processing your personal data and you have the right to ask us to rectify inaccurate information about you. You also have the right to ask us to restrict the processing of your personal data.

You also have the right to ask us to delete information about you. We will delete the personal data we have registered about you without undue delay, unless we can continue processing on another basis, for example if the processing is necessary in order to establish a legal claim, if the processing is part of a public authority task, or if it is necessary to respond to an inquiry from you.

If you wish to exercise your rights as described above, you are welcome to contact us. We ask you to provide us with sufficient information to process your request, including your full name and email, so that we can identify you and respond to your request. We will respond to your request as soon as possible and within one month at the latest.

6. Complaints about the processing of your personal data and contact details of the museum's Data Protection Officer

If you want to complain about our processing of your personal data, you can contact the museum or the museum's data protection officer.

You can contact the museum's Data Protection Officer:

Poul Schmith/Chamber Attorney Assistant Attorney Katarina Søby Laursen Kalvebod Brygge 32 1560 Copenhagen V [email protected]

You can also file a complaint with:

Danish Data Protection Agency Borgergade 28, 5th floor 1300 Copenhagen K, Denmark Phone +45 33 19 32 32 00 [email protected]

7. Contact us

The National Museum is the data controller when the museum collects and processes personal data about you. If you want us to update, correct or delete the personal data that we have registered about you, or if you have any questions about the museum's processing of your data, including this privacy policy, please contact us as stated below:

The National Museum of Denmark CVR: 22 13 91 18 Ny Vestergade 10 The Prince's Palace DK-1471 Copenhagen K. Phone +45 3313 4411

[email protected] [email protected] (secure mail)

The privacy policy was last updated on April 30, 2025. We reserve the right to change this privacy policy due to significant changes in legislation, new technical solutions, new or improved functions or to improve the website.